Partnership
LNK partnered with the Beachbody co-founders and management team in a minority recapitalization as the company rapidly expanded its line of in-home fitness, nutrition, and weight-loss solutions through a unique marketing model.
Background
Beachbody is the creator of some of the nation’s most popular fitness and weight-loss solutions including P90X® Series, INSANITY®, FOCUS T25®, 21 Day Fix®, Body Beast®, PiYo®, and Hip Hop Abs®. Each program combines challenging workouts, designed by some of the best personal trainers in the world, with easy-to-follow diet guidelines, nutritional supplements—including Beachbody’s clinically proven health and weight-loss shake called Shakeology®—and an unparalleled customer service and peer-support system. Beachbody® On Demand gives unlimited access to stream a library of fitness and nutrition content on desktop, TV, tablet, or mobile device.